The UNSW Business AI Lab conducted an extensive stakeholder analysis across the product ecosystem to provide actionable insights into the existing challenges faced by end users and opportunities for AI, and barrier to adoption.

Following a Business AI-specific empirical research analysis, the UNSW Business AI Lab designed a research program to understand how AI would impact the outcomes and fit into existing processes used by stakeholders.

The lab conducted an ethical review of the study, then conducted in-depth interviews of a large cohort of stakeholders including leaders, professionals, managers, customers, and technicians. The semi-structured interviews were performed by our team of expert researchers and were recorded for qualitative analysis. The qualitative analysis identified common themes, key insights and trends, and were interpreted from a perspective of AI adoption.

This qualitative analysis provided management new insights into the barriers faced by their customers and staff: barriers that AI has the potential to improve, and barriers that emerging competitors may have the potential to exploit.

The UNSW Business AI Lab conducted a competitive analysis to provide insights into the threats and emerging trends in the competitive landscape.

The lab followed a systematic method to:

• Identify potential competitors
• Assessment of strengths and weaknesses of competitors' offerings
• Evaluate competitors' strategy and capabilities
• Analyse overall competitive landscape
• Identify potential gaps and opportunities in the competitive landscape

This analysis highlighted emerging competitors and market opportunities for management.

Following the understanding of stakeholder needs and competitive landscape, the UNSW Business AI Lab analysed the opportunity and risks of adopting AI technology.

This analysis included:

• A mapping of AI technologies to business needs
• Identification of business risks to manage during the adoption of AI
• Ethical analysis of Business AI, with actionable recommendations on navigating ethical challenges
• Analysis of trends in AI and their connection to the stakeholder needs and competitive landscape
• Identification of potential future opportunities

This project was delivered by a world-leading team of four domain experts in Business AI and UNSW experts working in the specific project domain. The outcomes were delivered as a comprehensive 100-page report to Roche, who is now launching initiatives to exploit the opportunities presented by AI technologies. Some of the findings, results and research insights will also be published in high-quality journals that will enhance the reputation of Roche as a key player in AI technologies.